Industry Vertical: Welding Equipment & Supplies
Engweld, a UK based company, a brand name of Energas Ltd, and now a member of the Air Liquide Group, have been trading welding equipment and supplies to both B2B and B2C for over 60 years. They offer a complete and personal service to industry, and offer a huge selection of carefully selected products from the world’s leading manufacturers. Engweld pride themselves on their commitment to providing innovative solutions and high quality support services.
Challenges they faced
When Engweld first found us they were already aware of the many benefits of personalisation and were looking for an easy to use, affordable and effective solution that offered hyper-personalised experiences for each of their unique customers. Engweld joined PureClarity at the end of 2020 with the hopes to increase online sales, maximise average order value and promote product awareness across their site. After almost 9 months with PureClarity Engweld are reaping the results.
Results in the last 30 days:
- Engweld have earned their monthly license fee back by X10
- 4.5% of their total revenue has been generated by our AI product recommenders
- 9.2% of their online orders involve PureClarity
How this has been achieved
AI product recommenders have been implemented across the site to maximise conversion rate, improve overall online revenue and increase average order, through cross sells and upsells. Pages that the AI product recommenders have placed on, and are seeing the highest return of investment, are; the homepage, product pages, product listing pages and the basket page.
Product Listing Pages
Comments from Engweld
“Implementing personalisation across our site has not only improved our digital customer experience, but optimised our pages, maximised online revenue, and increased customer loyalty. When searching for a personalisation solution, we wanted something that would require little resources, deliver results right away, and prove return on investment – and we found that in PureClarity. We are extremely happy with the service, tools and results that PureClarity provides us with.”
– Richard Moss, Web Developer Manager