Ecommerce Platform: Magento 2
Client Name: Comfy Homes
Agency Partner: Bobble Digital
Challenge: Closure of bricks and mortar stores meant pressure to drive customers online and maintain retail presence
Results of using PureClarity: Within 60 days, 20.8% of the total orders have been due to PureClarity with an average order value increase of 5%
About Comfy Homes
Comfy Homes is a Yorkshire based home furnishings store providing their customers with the finest quality home furniture. Their concept started with the idea of providing a range of quality furnishing products that are affordable in the market. Comfy Homes achieves this by combining function, quality, design and value – always with sustainability in mind.
Their ecommerce platform is built on Magento 2 and they as a business are building up their digital tech stack to ensure that their online business stays ahead of the digital curve.
About Bobble Digital
Bobble Digital is a Digital Marketing Agency based in Leeds which provides key media services. Using their own agile methodology, they develop digital marketing strategies and through carefully selected digital channels they ensure that they deliver results for each of their clients. The aim of Bobble Digital is to take their clients on a digital journey to support business growth.
The key services that Bobble Digital provide include Digital Marketing Strategy, SEO, PPC, Social Media, Video and Analytics. They work with clients across a range of business sectors from e-commerce to Digital Tech and Manufacturing. Some of key clients include Interface, Hentons, Comfy Homes, Topwood, Pomanda, and Nightingale PPE.
One of the Bobble Digital’s clients who was referred to PureClarity was Comfy Homes.
Working in Partnership
The reason why the Bobble Digital and PureClarity partnership was established was to help Bobble Digital support their e-commerce clients adapt to the new market demands following the UK lockdown and Covid-19 pandemic.
Manpreet Singh, CEO of Bobble Digital commented,
‘Our clients had to close physical stores they had to rely much more on their online store and sales. We identified that in order to improve sales and the customer journey the websites needed to work smarter and provide more data to allow us to customise the customer experience on site as they would have in-store.’
Manpreet goes on to say,
‘We came across PureClarity after searching for Web Personalisation services. Following a demo and a Free Trial we saw great results from our first e-commerce client and therefore became a partner agency and rolled out the platform to all our clients as part of our digital marketing offering. The customisation supported by the AI and data feedback allows us to take this data and improve our digital media performance across Facebook and Google based on users on-site behaviours and interactions.’
The challenges faced by Comfy Homes
As a business their target market is predominantly females aged between 24 and 45 and mainly based in key local regions however Comfy Homes do deliver across the UK. The instore traffic has completely stopped with the impact of the pandemic and competition in this field is quickly becoming more aggressive. and their key direct competitors in this retail space are Outlet Mirrors, Comfy Sleep Yorkshire. Wider competitors include Wayfair and Homesdirect365.
One of the main objectives for Comfy Homes was to offer a more relevant and engaging shopping experience for their customers, almost trying to mirror the in store experience. With heavy reliance on selling online, Comfy Homes understood the importance of knowing their customers better, what they liked, what they were looking at and how they were behaving online. With this information given by PureClarity they were able to ensure that each website visitor saw products and promotions relevant to them and them alone.
Comfy Homes started a 30-day free trial with PureClarity in November 2020 and setting up a series of pages where AI driven product recommendations are being shown. Since implementation over the last 60 days, 20.8% of the total orders have been due to PureClarity with an average order value increase of 5%.
We asked Comfy Homes for their thoughts on using PureClarity.
‘Since working with the PureClarity platform our target is to increase sales monthly to 6 figures to make up for the loss from in store sales. PureClarity has really helped us bridge that gap through the innovative AI platform that is increasing our clients order values and sales volume on site. The various features and integrations with our Magento platform have been great. The customisation of the platform is brilliant and we are yet to fully use all the tools the feature offers on site. The data is really supporting our paid media activity to increase performance and ROI from our key platforms. Having PureClarity onboard is helping us stay ahead of our competitors but also understand our customers better to help us grow quicker and efficiently.’
We are an innovative Ecommerce Personalisation software solution, which when plugged into any ecommerce store, delivers engaging online shopping experiences through a wide range of personalisation features. PureClarity have a global SME client base both B2B and B2C and we pride ourselves in our exceptional Success Management and Onboarding. Proven to increase revenue by 26%, conversion by 71% and increase the value of every basket every time, maybe now is the time for you to embrace the cost effective revenue benefits PureClarity can bring to your online store.