Ecommerce Personalisation News, Articles and Features

18th April 2016 -

PureClarity wins European IT & Software Excellence Award

PureClarity, a leading provider of SaaS Personalized Site Search, today announced that it has been identified as a representative vendor in the recent Gartner “Market Guide for Digital Commerce Search” report for its Personalized Site Search product.

Post author Dr Paul Gibson CEO

Tags Award winners, European IT and Software Excellence awards, IT Europa, SaaS Solution of the Year

9th October 2015 -

Generalisation vs Personalization

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

Post author Dr Paul Gibson CEO

Tags increase average order value, Increase conversion, personalized experience, relevant 121 dialogue, valued customer

6th July 2015 -

How To Reduce Shopping Cart Abandonment

Post author Dr Paul Gibson CEO

Tags Cart Abandonment, Improve online conversion with email, personalized email campaigns